But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? What elements should your press release include or exclude? How much information is enough?
Don Allison, Publisher, Faded Banner Publications Faded Banner Publications has made its mark in Civil War and regional history titles, so a book on the paranormal meant taking a whole new approach to our publicity. We were looking to target the paranormal field, but not limit ourselves to that field.
We were looking to establish I Met a Ghost as a mainstream took, a serious look at the unexplained phenomenon so prevalent at many historic sites. As such, we emphasized the book as a journalistic endeavor. The press release worked, and worked well.
We attracted the attention of a variety of magazines and newspapers,as well as numerous radio interviews across the nation and in Europe. The release landed me an hour-long PBS interview.
And of course we achieved the main goal of the press release, selling books. What made this press release successful was the intersection of the exclusivity of the announcement there were only a select few companies who were made official Shopify Plus partners in the first round, and we were one of themthe fact that it was newsworthy, and having a great partner tied into the announcement itself.
Successful press releases include information that is well written, worth sharing, and provides value to those reading. Craft a catchy title to garner the attention of notable sources and publications. On the other hand, get to the point with your actual press announcement while remaining professional and communicating an effective message.
Be sure there are no grammatical issues or spelling errors. Last but not least, always include relevant contact information so you can be reached by potential consumers, partners, representatives, and anybody else interested in the contents of your press release.
Maria Gonzalez, Senior Partner, Gonzberg Agency In addition to being picked up by journalists, this press effort has also resulted in additional writeups and mentions since then, and continues to bring Shoreline Lake to the attention of oenophiles and others wanting unique wine-based, and related, experiences in Silicon Valley.
This was not a standalone effort however; but rather a tactic used to achieve some very specific market communications goals which were all met. It starts with the most important information: It was effective because it gave all of the facts and was easily quotable for journalists interested in the story.
The press release is also effective because of its multifaceted storytelling. It balances writing about the dentist and his practice with the famous person who became his patient. And it uses multimedia: Hebrew Free Loan Fund Helps in Time of Need Susan Miller, President and Founder, Garton-Miller Media In my experience, if it reads like the lead to a story then it makes it easier for a news outlet to publish as is, or for a reporter to pick up the ball and run with it from there.
I am not saying every news outlet will use your exact lead, or even publish the release in full, but it does give them a good idea of how they might approach your story. I have had a lot of success having my press releases picked up and run as is. With so many sexist problems that are flying through the media, we decided to highlight while she is just one woman — she truly is changing the business game for everyone.
We also tried to highlight her past and how that plays into her career now, as well as showcase how others perceive her.
You want people to read your work and 1. For a product release, like the free ebook mentioned in this example, readers want to know who the intended audience is and how the product will benefit them. Since press releases are also designed for the media to pick up and share with their audience, a reporter or editor wants to know how many people will be interested in this product or service.
This particular release is targeted at renters, and since there are over 40 million renter-occupied households in the US, we knew that the media would be excited to share a free educational guide with such a large audience.
We recently launched a press release for our 10 Year Anniversary. It was picked up by nearly news publications in a few days.
It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services. This press release is also very concise.
It states the facts right away. Then followed up with value for the audience. Search Engine Marketing for Small Business Works Carl Mazzanti, President and Co-founder, eMazzanti Technologies This press release about search engine marketing for small business was quite successful because it was picked up by online publications with a potential audience of million readers, including International Business Times and the San Jose Mercury News.Keep your press release to within a page; two at the most.
Double-check for spelling and grammar errors; remember that editors tend to be sticklers for such things. Distribute your release both in print and online. Include significant keywords in your heading and subheading for . The 6 Essential Points of How to Write A Press Release for An Event.
1. Headline. Use a "hook." Tying your event into trends, news, and social issues can add excitement and urgency to a press release for an event.
The reader feels they are getting more value by attending than staying away. How to Prepare a Press Conference What is a Press Conference? • Clearly state a good reason for holding a press conference: the news you are going to reveal has not been covered in the press yet, or there is an emergency, or an written statements or a press release.
You can prepare a packet of factsheets, charts or. There's your news! There are several types of press releases you can write. Starting a business. Having new employees joining your team. Your company wins awards. You're working with a charity. Or anything new or different about your business and its product line constitutes a newsworthy press release.
Organize your material from the press conference in a logical, coherent fashion. Decide which is the most important piece of news to come from the press conference; do not organize your notes in the chronological order in which they were addressed.
Nov 16, · Press releases usually take a while to write, process, and get approvals. Suddenly it's time and you better be ready to publicize. erelease makes the publishing part easy.
And they review the release for stupid grammatical errors which I greatly appreciate.